How to Write Headlines: Video Notes from Website

• Writing for the web yeilds a constand deadline.
• Headlines for web
• write heads, thinking about the key words people will search for on a search engine site.
• Keep key words close to the beginning of the headline.
• Use place names and peoples names.
• Needs to make clear the subject of the story.
• Readers want to know if the story applies to them before they read it.
• Keep headlines short.